Whether your clients are first-time buyers or homeowners listing their property in a red-hot market, are you able to articulate how you can help them save money on their real estate transaction?When you ask agents how they keep more money in their clients’ pocketbooks, some say they’re good negotiators. Others provide coupons to save money on moving, home improvement or perhaps a list of where to get rebates on energy-saving appliances.What e
Your sellers may have "nose blindness." The term refers to the process of adapting to the smells around you and becoming so desensitized to them that you learn to ignore them or become less sensitive to them, says Dr. Richard Doty, director of the Smell and Taste Center at the University of Pennsylvania.But, of course, buyers will probably notice the stench as soon as they walk through the door. HouseLogic flags the following scents as common off
Don’t assume your clients need a high income to avoid a mortgage. The Pennsylvania Association of REALTORS®' Welcome Home Survey for the first quarter of 2017 shows older people with lower incomes are paying in cash in higher numbers than most would assume.“While is seems counterintuitive that one in three buyers with incomes under $50,000 reported buying homes in cash, age may be driving a higher share of lower-income respondents reportin
If you want to compete with the best in the industry, you need to remain calm under pressure.Ninety percent of top performers are skilled at managing their emotions in times of stress, according to a study conducted by TalentSmart, a company that provides emotional intelligence resources to companies. Further, researchers found one of the greatest assets of top performers was their ability to neutralize difficult people. Here are a few tips from
After home buyers get preapproved for a loan, they aren’t guaranteed a swift ride to closing. If they make a financial misstep, they could face a change to their mortgage terms and interest rate or even have their mortgage denied.Here are some tips with their finances they’ll want to avoid on their road to closing:Don’t move your money around.Your buyers may have been storing their cash reserves. Warn them not to move that money out of savi
Do your agents know how to answer the buy-versus-rent question from clients? Essentially, what people are asking is what’s the best way to accumulate wealth, says Ken Johnson, a real estate economist, associate dean of graduate programs, and professor at Florida Atlantic University College of Business. “Historically, housing has won,” he says.Of course, that changed with the onset of the housing bubble in the early 2000s. But brokers can br
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It's no secret that referrals are the key source of business for REALTORS®. The National Association of REALTORS®’ 2016 Profile of Home Buyers and Sellers shows that 53 percent of buyers and 64 percent of sellers use a real estate agent or broker who was referred to them by a friend, neighbor, or relative or who they have worked with in the past.But if you want to make a living in real estate, you can't rely on friends, family, and former cli
Home shoppers need to be mentally prepared to face some annoying things when purchasing a home. Realtor.com® recently spotlighted some of buyers’ biggest irritations when buying a home.Find a way to get them in the right mindset and not succumb to some of these pesky annoyances that can sometimes cloud their perceptions of achieving the American dream.Irritation number one: The “purchase diet”Saving for a down payment, closing costs, movin
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