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REALTORS: Help Your Buyers Navigate These 5 Gotchas

Home shoppers need to be mentally prepared to face some annoying things when purchasing a home. Realtor.com® recently spotlighted some of buyers’ biggest irritations when buying a home.Find a way to get them in the right mindset and not succumb to some of these pesky annoyances that can sometimes cloud their perceptions of achieving the American dream.Irritation number one: The “purchase diet”Saving for a down payment, closing costs, movin

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REALTORS: 6 Ways to Up Your LinkedIn Game

LinkedIn isn’t just a "set it and forget it" resume and job posting site. It’s a social media platform for building business relationships, and marketing strategist Marc Gordon has a few tips to help brokers make the most of it. Maintain Your Profile. Sounds simple enough, but this step is often forgotten. Keeping your personal profile up-to-date is essential because you never know who will see it — possibly a potential client or a fellow r

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REALTORS: Use Community Social Media to Get Leads

For the past several years, real estate professionals have been using social media channels to sell more homes faster by creatively leveraging the tools at their fingertips.Social media marketing is one of the more cost-efficient forms of local marketing for real estate pros. However, an effective social media presence in today’s real estate market is no longer simply defined as setting up a business page on Facebook and hoping your promotional

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REALTORS: A Retiree Niche May Be Profitable Here

Homeownership continues to be an important part of many Americans’ retirement plan. So where is homeownership in retirement seeing some of the biggest growth?Six of the 10 cities where retiree homeownership is rising the fastest are located in warm weather climates, a new analysis by SmartAsset shows. Their research looked at cities with populations of greater than 50,000 and measured the percentage change between the 2006 retiree homeownership

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REALTORS: Help Boomers Start Navigating Retirement

REALTORS will play a key role in helping homeowners live more comfortably and be more financially secure in retirement, as three out of four adults say they plan to downsize their home to lower ongoing costs and cash in on the equity.According to the results of a new survey of 3,718 adults by Merrill Lynch and Age Wave, in order to help fund retirement, 67 percent would be willing to move to a less expensive location, 47 percent would consider se

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REALTORS: What Threatens Your Closings the Most

The majority of contracts settle on time, but more than a quarter of practitioners are citing delays due to common culprits.In the latest REALTORS® Confidence Index report, 29 percent of real estate professionals say they faced a delay to settlement and 5 percent reported a contract that was terminated. Sixty-seven percent of practitioners reported their contracts were settled on time.Among the contracts that had a delay to settlement, 38 percen

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BROKERS: 5 Commercial Tech Companies to Know

For years the commercial real estate market remained relatively unchanged when it came to technology, lagging behind the rest of the real estate industry during the Dot Com Boom and the more recent rise of automation and cloud-based technologies. But commercial real estate recovered following the recession and profits began to grow, attracting younger brokers with different needs than their predecessors.These shifts in the industry have led to a

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REALTORS: Satisfied Agents

 Satified AgentsA BETTER WAY OF LIVING!Learn how iPro can grow your business, save time and money.LEARN MOREiPro Real Estate was founded on the idea of building a better living with champion service. We focus on incorporating and mastering the latest technologies and procedures keeping you above the crowd. Our team of professionals set a stronger standard of business, abide by a strict code of ethics and give superior service.SOME OF OUR BEN

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REALTORS: 4 Ways to Capture More International Business

Some of your clients may be dreaming about buying a home on foreign shores, particularly in countries such as Mexico, Costa Rica, the Philippines, Colombia, and Canada. In fact, about 14 percent of REALTORS® say they had a client in search of property abroad last year, according to the National Association of REALTORS® 2016 Profile of International Activity in U.S. Residential Real Estate. That number has more than doubled from the previous yea

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REALTORS: The Top Way to Nab More Search Traffic

The best way to get more search traffic to your website: Blogging. That said, it takes a lot of blogging to see results.HubSpot, an inbound marketing and sales software company, reviewed the blogging frequency and website traffic of 13,500-plus of its customers. They found that you don’t tend to see any significant boost to traffic if you publish just four times a month. Instead, companies had to publish 5-10 blog posts a month to see noticeabl

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